Apple Pay
Apple Pay is a mobile payment service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web. It is supported on iPhone, Apple Watch, iPad, and Mac. It digitises and can replace a credit or debit card chip and PIN transaction at a contactless-capable point-of-sale terminal.

Implementation process
To introduce cards onto the Apple Pay network, Apple requires step by step explanation with card artwork mockups. This will include the user's journey starting from the home app to how the Apple Pay option is presented to Cardholders and the Card verification process.

Electronic communication
Besides the actual implementation process. Apple also requires card issuers to make known to their users that Apple Pay is available and they are incentivised to add their card and spend with Apple Pay. Below are some communications directed at cardholders.